ChinaNet has committed to leveraging the business value created from the massive amount of transaction data generated from the initial phase of startup businesses, and to provide a data service platform with essential services that will help entrepreneurial businesses with an easier and faster start. ChinaNet's Advertising and Marketing Cloud is the essential foundation of our social business opportunity ecosystem for any new business. With the omnichannel CloudX intelligence application and digital advertising and marketing services, we are able to serve any new business for their needs at important early stages of their business cycle with a one-stop solution. This includes advertising, marketing, operation and management, covering the structure of core digital marketing, establishment and management of sales affiliates, the technology and system needed for O2O, DSP and DMP advertising and marketing implementation, and financial value-added services needed for sales expansion. As a result of a combined and complete data integration, we are able to achieve more, and more precise, CPS (cost per sales) digital marketing results for our customers through our advertising and marketing cloud and various internet and mobile data portals, including 28.com, liansuo.com, Wangpai28.com and Zhifu.com, and continuously improve the accuracy and effectiveness of our cloud service.
The data analysis service, a continuation from our marketing cloud service, provides our customers with data analysis applications resulting from the integration of advertising and marketing data with sales and in-store management data and other 3rd-party data generated from our partnered solution providers in our overall SoBO ecosystem. The service is provided with B-Store intelligent store management cloud service as its core and relayed on technical hardware advantages and advantages of a cloud, with visual display and application integration on geographical areas, including sales-chain management and analysis, in-store marketing and sales, customer relationship management and cash and POS management. It also integrates with Baidu Direct, Baidu Payment, Baidu Search Engine and other services through online and offline interaction, elite CRM, shop management, and a cash register system. ChinaNet's proprietary big data analysis platform builds the relationship for entrepreneurs with consumers to make data more valuable.
By integrating our marketing and advertising cloud, and data management and analysis cloud services with other SaaS providers, we aim to create additional social values for both businesses and consumers in our SoBO (Social Business Opportunity) ecosystem. Membership rewards and an exchange platform will provide the last link to complete our designated values of the ecosystem and moving forward, it will target to link across all major e-commerce platforms in China. This membership platform will consist of functions for recording and integrating data from different data and service partners and interchanging among partners within its credit trading system, with different rules set up and accepted by individual partners. ChinaNet will integrate members' features, transactions, financial contributions, contact conditions and a number of other indicators in order to assess the value of members. This helps corporations find high value groups, and mine and promote the value from such groups, increasing consumer loyalty and helping the business grow.